Dental Marketing doesn’t have to be like pulling teeth. Part 1.

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I was at a charity dinner with one of the partners of a local dental practice and we got around to discussing sales and dental marketing.  He mentioned how frustrated he was with the amount of money they were spending on promotion.  And the lack of return on investment they were receiving.  But, the problems he had were like the problems so many other clients have told me about. This particular dentist uses Facebook ads...
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Webinar: Supercharge your Website’s Lead Generation Power

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How much fun is it for you to make cold calls?   You know, going through a list of names of strangers, calling them up and asking them if they’d be interested in learning about your business.  Personally, I’d rather get a root canal than make cold calls. But there is a better way.  The solution to avoiding cold calls is to get prospective customers to call you – and the strategy for doing that is...
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Getting serious about Copyright

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Think you can only get prosecuted for selling pirated copies of movies and books?  As I’ve written about in past articles, copyright infringement should be a real concern for companies that use the web. Do you think that you can sneak a few downloads here and there and nobody will be the wiser?  Here’s a news story from down – under that shows that companies are capable of stretching their legal arms across the globe to protect...
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Metadata and YouTube

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Don’t know what metadata is?  Then this video is for you. Maybe you already made a video and posted it on YouTube.  After getting shares from your 100 Facebook friends, nobody else even knows this video exists.  Have you told Google and the other search engines about your video so they can share the word with the world? This short tutorial will give you an overview on how to set up your video’s metadata so search...
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Not getting enough leads from your Marketing Video?

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by David Felder Let me ask you a question:  if you made a video to put on your website and nobody watches it, what was the value of the video?  If you’ve been following my posts over the past year, you know that my company’s focus is on content. In today’s post, I’m going to talk about the type of content that successful marketer’s are using. Taking a step back from the entire concept of...
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