Home » 2015 » January

Why Content Marketing?

content_mktg
by David Felder If you haven’t heard it already, the buzzword for 2015 is “Content Marketing.”  However, Content Marketing is more than just a marketing phrase, it reflects a growing trend in advertising and lead generation. Until the rapid growth of the internet just a few years ago, consumers reacted well to the advertising model that was originally developed when television evolved in the 1950’s.  An advertiser created mini-movies talking about their products.  Sometimes funny, sometimes...
Continue reading »

How to get found on YouTube

get_found
Search engines don’t watch video, at least not yet. This short presentation provides an introduction to Google search. The 3-1/2 minute video teaches how metadata is used by search engines like Google, Bing and Yahoo to index your video so your customers and prospects can find it. The lesson is directed at the business owner, marketing professionals and advertising specialists. The video explains how your title, description, tags (also known as keywords) and annotations can...
Continue reading »