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Why testimonials don’t work

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by David Felder In the last post, we talked about how video program length effects prospect engagement and the number of sales leads you might get from your video.  Maybe you’ve corrected some of those issues, or at least you’re aware of them. The next reason why your video might not be providing the in-bound leads you were hoping for has to do with the program’s content. “Classic” marketing, if you want to call it that,...
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Not getting enough leads from your YouTube videos?

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by David Felder Why are you posting on YouTube?  To generate leads?  As a form of customer support?  To aid your sales process?  Or to show your friends how cute your cat is? Those are all valid uses for YouTube videos, but in this series of articles, we’re going to be focusing mainly on using YouTube (and other web video sites) for lead generation. There are a lot of things that could go wrong when you make and...
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Video mistakes you want to avoid

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We have a lot of clients who film their own video footage and then bring it to us to complete. Sometimes, they film it at remote locations and just don’t have the budget to take a crew with them. Sometimes, they think they’re going to do the whole job themselves but run out of time and need help to complete the job. And sometimes, they just aren’t happy with the video footage they shot and...
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