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Dental Marketing doesn’t have to be like pulling teeth. Part 1.

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I was at a charity dinner with one of the partners of a local dental practice and we got around to discussing sales and dental marketing.  He mentioned his frustration with the amount of money the practice was spending on promotion and the lack of return on investment it was receiving.  His practice adopted digital marketing strategies, including Facebook ads and Google Adwords, in 2008. However, the results were not as resounding as he thought...
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Webinar: Supercharge your Website’s Lead Generation Power

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How much fun is it for you to make cold calls?   You know, going through a list of names of strangers, calling them up and asking them if they’d be interested in learning about your business.  Personally, I’d rather get a root canal than make cold calls. But there is a better way.  The solution to avoiding cold calls is to get prospective customers to call you – and the strategy for doing that is...
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