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Dental Marketing doesn’t have to be like pulling teeth. Part 1.

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I was at a charity dinner with one of the partners of a local dental practice and we got around to discussing sales and dental marketing.  He mentioned his frustration with the amount of money the practice was spending on promotion and the lack of return on investment it was receiving.  His practice adopted digital marketing strategies, including Facebook ads and Google Adwords, in 2008. However, the results were not as resounding as he thought...
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