I was at a charity dinner with one of the partners of a local dental practice and we got around to discussing sales and dental marketing. He mentioned his frustration with the amount of money the practice was spending on promotion and the lack of return on investment it was receiving. His practice adopted digital marketing strategies, including Facebook ads and Google Adwords, in 2008. However, the results were not as resounding as he thought...Continue reading »
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How much fun is it for you to make cold calls? You know, going through a list of names of strangers, calling them up and asking them if they’d be interested in learning about your business. Personally, I’d rather get a root canal than make cold calls. But there is a better way. The solution to avoiding cold calls is to get prospective customers to call you – and the strategy for doing that is...Continue reading »
Don’t know what metadata is? Then this video is for you. Maybe you already made a video and posted it on YouTube. After getting shares from your 100 Facebook friends, nobody else even knows this video exists. Have you told Google and the other search engines about your video so they can share the word with the world? This short tutorial will give you an overview on how to set up your video’s metadata so search...Continue reading »
So, you woke up this morning and decided you were going to make a video to promote your business. Or, your boss told you that were were going to make a video to promote your business. Most people in your position will go through a 9 step process to get the project done. Look underneath the Infographic for details about the nine steps and to sign up to receive a publication with more detail: Step 1 – Needs Assessment. ...Continue reading »