by David Felder This is part two of a post from earlier this month. You can find part one by clicking here. Imagine that your car starts to make a funny noise. You have several choices about how to deal with it. Ignore the sound. Go to a local repair shop that does repairs on all types of vehicles. Go to a car dealer who is expert on your make and model of car. I...Continue reading »
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by David Felder A common question we hear when discussing a new project with a prospective client is: “How much is it going to cost?” Buying creative services can be very intimidating, especially for the client who has never purchased them before. You may be surprised to find out that it’s just as intimidating for the provider of those services to give you a fair price. By considering a lot of questions and options, it...Continue reading »
I attended a great webinar last week, “Social Media – the New SEO”, sponsored by the Mahwah Regional Chamber of Commerce, and presented by Jade Gunver of Promin Social Media, who is one of the new generation of “Social Media Gurus.” The thrust of the webinar was about how social media has become more valuable to businesses than the search engine optimization tricks we’ve been reading about for the past few years. Jade shared a slide...Continue reading »
by David Felder What does a producer do? A producer is best described as a project manager who specializes in media presentations. Producers commonly fill the role of writer and director as well as organizer of your project. There are many types of producers, from high image advertising agencies, to artsy production houses, to independent consultants who hire out all technical services. When looking for a producer, several factors will help you make the right...Continue reading »