Don’t know what metadata is? Then this video is for you. Maybe you already made a video and posted it on YouTube. After getting shares from your 100 Facebook friends, nobody else even knows this video exists. Have you told Google and the other search engines about your video so they can share the word with the world? This short tutorial will give you an overview on how to set up your video’s metadata so search...Continue reading »
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by David Felder Let me ask you a question: if you made a video to put on your website and nobody watches it, what was the value of the video? If you’ve been following my posts over the past year, you know that my company’s focus is on content. In today’s post, I’m going to talk about the type of content that successful marketer’s are using. Taking a step back from the entire concept of...Continue reading »
Today’s guest article is courtesy of Michael Foucault of Foucault Design and Imaging. Michael describes the four reasons your business doesn’t need to use web video: Keywords & phonebook ads work Bus ads are doing great You don’t need to connect with your customers Word of Mouth is getting you all the customers you need Read more on Michael’s blogpost at LinkedIn by clicking here. Related posts: Why Testimonial videos don’t work I’m not getting...Continue reading »
by David Felder In the last post, we talked about how video program length effects prospect engagement and the number of sales leads you might get from your video. Maybe you’ve corrected some of those issues, or at least you’re aware of them. The next reason why your video might not be providing the in-bound leads you were hoping for has to do with the program’s content. “Classic” marketing, if you want to call it that,...Continue reading »
by David Felder Why are you posting on YouTube? To generate leads? As a form of customer support? To aid your sales process? Or to show your friends how cute your cat is? Those are all valid uses for YouTube videos, but in this series of articles, we’re going to be focusing mainly on using YouTube (and other web video sites) for lead generation. There are a lot of things that could go wrong when you make and...Continue reading »