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Metadata and YouTube

Don’t know what metadata is?  Then this video is for you. Maybe you already made a video and posted it on YouTube.  After getting shares from your 100 Facebook friends, nobody else even knows this video exists.  Have you told Google and the other search engines about your video so they can share the word with the world? This short tutorial will give you an overview on how to set up your video’s metadata so search...
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4 Reasons your Business Shouldn’t use Video

Today’s guest article is courtesy of Michael Foucault of Foucault Design and Imaging.  Michael describes the four reasons your business doesn’t need to use web video: Keywords & phonebook ads work Bus ads are doing great You don’t need to connect with your customers Word of Mouth is getting you all the customers you need Read more on Michael’s blogpost at LinkedIn by clicking here.   Related posts: Why Testimonial videos don’t work I’m not getting...
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Why testimonials don’t work

by David Felder In the last post, we talked about how video program length effects prospect engagement and the number of sales leads you might get from your video.  Maybe you’ve corrected some of those issues, or at least you’re aware of them. The next reason why your video might not be providing the in-bound leads you were hoping for has to do with the program’s content. “Classic” marketing, if you want to call it that,...
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Video mistakes you want to avoid

We have a lot of clients who film their own video footage and then bring it to us to complete. Sometimes, they film it at remote locations and just don’t have the budget to take a crew with them. Sometimes, they think they’re going to do the whole job themselves but run out of time and need help to complete the job. And sometimes, they just aren’t happy with the video footage they shot and...
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How to go viral

I’m always getting asked “How do I make my video go viral?” Instead of giving my regular response, let me share this link to another digital video company’s blog. They’ve prepared a step by step description of how they did it with their video. How to make your video go viral
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