Choosing a video producer
What does a producer do? A producer is best described as a project manager who specializes in media presentations. Producers
commonly fill the role of writer and director as well as organizer of your project. There are many types of producers, from high image
advertising agencies, to artsy production houses, to independent consultants who hire out all technical services.
When looking for a producer, several factors will help you make the right choice.
A producer's experience should be of prime concern to you. Make sure they have done work similar to the project you are looking for.
Need a training video? Then why would you call your advertising agency? All production is not the same. Just as you wouldn't go to a foot
surgeon for an earache, you don't want to hire a news camera operator to produce your marketing program.
As important as experience are references. A good producer should be willing to provide references from previous clients.
Ask about your producer's technical personnel. Most producers use independent contractors for camera operators, editors and other
technical staff. Program quality may vary from one project to another. If you see something you like in the producer's samples, make sure
you ask for the same technical crew.
A good produce should be empathetic. He (or she) should be willing to sit and talk with you, to discuss your needs, and suggest ways to
give you the greatest value for your money. A good producer won't try to see you a Cadillac if all you need is a Chevy. Value has many
different meanings. It may mean the flexibility to change the program at a later date. It could be a unique method of distribution. It could
simply mean less expensive production methods to give the same desired results.
Choosing the right producer is as important to the success of your project as having the right employees is to the success of your
company. Look for someone you feel comfortable with, who has a proven track record and credible references.