Not getting enough leads from your Marketing Video?

by David Felder Let me ask you a question:  if you made a video to put on your website and nobody watches it, what was the value of the video?  If you’ve been following my posts over the past year, you know that my company’s focus is on content. In today’s post, I’m going to talk about the type of content that successful marketer’s are using. Taking a step back from the entire concept of...
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Video Mistakes and Solutions

We’ve faced the facts:  everybody in the world has a video camera and half of them are shooting videos.  At least once a month, we get a call from someone with the question “I have some video footage and I need you to fix . . . . . ” Sometimes we can help, but often it’s a case of the old computer programmers’ saying:  “Garbage in, garbage out.”  We can filter out just so...
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9 Steps for Content Marketing with Video (infographic)

So, you woke up this morning and decided you were going to make a video to promote your business.  Or, your boss told you that were were going to make a video to promote your business. Most people in your position will go through a 9 step process to get the project done.  Look underneath the Infographic for details about the nine steps and to sign up to receive a publication with more detail: Step 1 – Needs Assessment. ...
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4 Reasons your Business Shouldn’t use Video

Today’s guest article is courtesy of Michael Foucault of Foucault Design and Imaging.  Michael describes the four reasons your business doesn’t need to use web video: Keywords & phonebook ads work Bus ads are doing great You don’t need to connect with your customers Word of Mouth is getting you all the customers you need Read more on Michael’s blogpost at LinkedIn by clicking here.   Related posts: Why Testimonial videos don’t work I’m not getting...
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Why testimonials don’t work

by David Felder In the last post, we talked about how video program length effects prospect engagement and the number of sales leads you might get from your video.  Maybe you’ve corrected some of those issues, or at least you’re aware of them. The next reason why your video might not be providing the in-bound leads you were hoping for has to do with the program’s content. “Classic” marketing, if you want to call it that,...
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